Thursday, October 27, 2005

UNICEF/Clear Channel Outdoor Parntership-October 27, 2005

UNITE FOR CHILDREN
UNITE AGAINST
AIDS

The launch continues with the unveiling of the UNICEF/Clear Channel Outdoor partnership advertisement.




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(From www.unicef.org)

NEW YORK, USA, 27 October 2005 – The winning poster design of an international advertising competition to promote UNICEF’s global campaign UNITE FOR CHILDREN UNITE AGAINST AIDS was unveiled today in a ceremony at UNICEF headquarters. The competition was co-sponsored by UNICEF and Clear Channel Outdoor, one of the world’s leading outdoor advertising companies.

The poster shows a child standing beside the graves of her parents. UNICEF Executive Director Ann M. Veneman said it illustrated the disproportionate impact of the AIDS pandemic on children.

“The image we unveil today demonstrates the devastation of HIV/AIDS very simply and powerfully,” Ms. Veneman said. “We often speak about what children are missing because of AIDS. They are missing their parents and caregivers, missing the childhood they deserve, missing their future.”

The poster design will be seen on billboards in 50 countries, as part of the first outdoor advertising campaign of its type.
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I was heading down to lunch and I saw a large crowd gathering in the "visitor's gallery" with tv cameras and photographers everywhere. I walked over to see what was going on. I saw Ann Venneman walk up to the podium and introduce the event--the unveiling of the UNICEF/Clear Channel Outdoor poster. Whoppi Goldberg, UNICEF Goodwill Ambassador, spoke with her HIV positive puppet "Kami" about the importance and awareness of AIDS. Sir Roger Moore, on the selection committee for the poster, unveiled the poster.



(Clear Channel Outdoor President Paul Myers, UNICEF Goodwill Ambassador Whoopi Goldberg, the Muppet Kami, UNICEF Executive Director Ann M. Veneman, UNICEF Goodwill Ambassador Sir Roger Moore and his wife Kristina Moore)

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